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DON’T WASTE YOUR TIME ON SOCIAL MEDIA.
Social Media may be the biggest buzz in the business, but it’s proving a waste of time and money for most companies. In spite of all the hype and the investment and the technology and the data,...
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WHAT GOES VIRAL.
Why Viral Matters One of the most critical challenges today is how companies can create branded content that customers don’t just want to watch – but content that customers want to share. Why? Because...
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ARE YOU READY TO GO VIRAL?
If you’re thinking of creating viral content for your brand, think again. It’s a complex science, with high risks, low chances of success, and low rewards even if you do succeed. From my analysis of...
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BE HONEST: ARE YOU SUFFERING FROM ‘DIGITAL ADHD’?
OK – I confess. I’m a recovering addict, and this is my story: It was a sunny Sunday in Shanghai, and I’d just got out of a taxi when I had a horrible feeling, deep inside. In an instant I realized...
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HAVE WE BECOME A GENERATION OF IDIOTS?
Is He Talking About Us? Your brain changes, for better or worse, every day of your life. Michael Greenberg , one of the world’s most respected neuroscientists, has been studying the plasticity of the...
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HAS TELEVISION BECOME SOCIAL MEDIA’S KILLER APP?
Eh – What Are You Thinking? In my previous post I looked at how Multi-Tasking was shaping the new Communications Ecosystem, and I summarized four fundamental conclusions: 1. Multi-Tasking Is Now An...
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AT WHAT POINT WILL OUR BRAINS BURST?
Remind Me – What Am I Thinking Again? As I explained in my earlier blogs, according to a recent study by Ipsos, we are now cramming 29.9 hours of activity into every 24 hour day. And they estimate...
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IS MEDIA MULTI-TASKING MAKING YOU MAD?
Have You Seen My iPad? Yesterday we decided to have a quiet night watching Television. Like we used to do in the old days. After a couple of hours I took a look around our sofa. The scene looked more...
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WHY THE AVERAGE DAY IS NOW 29.9 HOURS LONG.
How Much Media Can One Man Take? In my last post, I presented a bizarre finding. It was simple, surprising and founded on the facts. It was this: Even though New Media have transformed our lives,...
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DOES ANYBODY STILL WATCH TELEVISION?
R.I.P. TV? Bill Gates was one of the first to forecast the Death of Television, in his keynote speech at CES way back in 2008. Both Forbes Magazine and the BBC were soon confirming “The Death Of...
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MAKING SENSE OF THE NEW MEDIA ECOSYSTEM.
Do You Remember Yesterday? Concentrate for a moment. Now take your brain back. Way back. Back to the old, dark days of ancient history. Back all the way to…….2010. Wow! Can you remember that? If you...
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WHAT’S GOING VIRAL NOW.
Oops. It’s more than a year since I published my last review of the world’s most viral Brand Videos. That’s a long time. Just think about it: A year ago we’d never heard of Edward Snowden or even...
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HAVE WE BECOME A GENERATION OF IDIOTS?
Is He Talking About Us? Your brain changes, for better or worse, every day of your life. Michael Greenberg , one of the world’s most respected neuroscientists, has been studying the plasticity of the...
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HOW TO GO VIRAL.
In this video, Chris Jaques explains “What Goes Viral: The 10 Rules that will get your Branded Content shared by Consumers” at the CMO Conference held in Kuala Lumpur, Malaysia on 20 May 2014....
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